Rebooting this thread - So we can close out the logo work.
Mel posted some designs in the June 3rd All Hands thread - which she shared with Goteo:
To close out the logo work, I think we need to revisit the previous work on the logo - review what we have to date (some / all? of which is above) and discuss and decide (probably in a small group - rather than with everyone) what are we trying to communicate with our logo - and whether any of the existing ideas / designs do what we want / contain elements of what we want… Then, to hone in on one or two designs which satisfy… and perhaps put the final choice to a vote?
Personally I am not a fan of the word ‘dot’ it looks a bit clunky to me - and I quite liked the idea that we use a round circle as a ‘dot’ throughout the web design - even as the main Call To Action button/s.
Maybe it’s worth re-visiting some of the designs above - and showing these in our chosen colours now we have chosen our colour theme… so we can see what they look like?
Personally, and others may have different opinions, I don’t think a logo should try to do too much … the simpler the better… so we shouldn’t try to communicate: “We’re a co-op”, “this is all about video conferencing” AND “we encourage collaboration” all in one design - but to pick a single concept and stick to illustrating that… the most obvious concept we should aim to communicate, imho, is simply “online meetings” - which seems to most ubiquitously be communicated via a video camera type icon… not that we have to follow convention - but it is an internationally recognised icon… which we might want to leverage somehow…
Ideally, if possible our logo should work in a square format (so it can also be used in round spaces - like on FB / profile pics etc) AND in a landscape format - as per the header of the website etc.
@all - please chip in with your own thoughts!?
@melissamcnab - does that give you enough to go on to prepare some final concepts?
I’m happy to have a call to discuss if it would help?
Oli