Meet.coop Logo Design

@wouter 's screenshots above are helpful. The landscape-format implementation in the forum header is a good model to follow: icon top-left, plus text The online meeting cooperative

Q: As an element within a landscape-format logo, how does the main text ‘meet.coop’ - as in examples 1-5 above - combine with the strapline The online meeting cooperative, which I assume (?) we will continue to use? Above I offered a three-part combination of graphic PLUS text x2 (where text x2 = main text PLUS strapline). Is this an acceptable format?

Q: Should the basic set of icons include both a landscape and a portrait implementation of iconPLUStext? Or just landscape as above? The portrait format would have two elements (graphic, text x2) stacked, while the landscape format would have them side-by-side.

Agreeing with Wouter as regards the typefaces. I’m OK with a conventional sans serif font as in the screenshots of the Forum icon or in the Greenlight page header (possibly in bold, as in the Forum header screenshot). We should only (?) depart from these norms if there’s a font that has some distinctive character that we REALLY love. I don’t feel that any of the fonts in examples 1-5 above are really loveable. (Example #1 may be closest but too bold, overpowering the graphic element.)

Hi All,
Thanks for the feedback :slight_smile:
I’m not sure we need to stick to the full name “The Online Meeting Cooperative” for the logo…
To me the full name is more like the company name, which might be used in ‘official’ situations / communications, but I don’t think it needs to be part of the logo.

Here’s some examples of the two:

meet-coop-logo-5

and in situ on the home page, with the letters reversed into white:

hp-with-logo

hp-with-logo2

If we drop the capital M in meet.coop we should probably also drop it in the explanatory text below on the home page - and elsewhere throughout the website and all other comms.

Landscape and portrait orientations would be good … but the dot in meet.coop unbalances it slightly:

meet-coop-logos-portrait

Any thoughts?

I’m still not convinced we should stick to Arial as the font - anything else would be preferable imho!

Here’s some examples using the ‘phosphate’ font:

meet-coop-logo-phosphate

and in situ on the home page:

meet-coop-phos-hp

Agreed

If we drop the capital M in meet.coop we should probably also drop it in the explanatory text below on the home page - and elsewhere throughout the website and all other comms.

Agreed. I routinely do this already, and @wouter does too I think. I prefer all-lower case rather than intial caps.

Landscape and portrait orientations would be good … but the dot in meet.coop unbalances it slightly

Using a fixed-width (monospaced) typeface, and treating ‘dot’ as a distinct (tiny) element resolves some of this? A square block like this one below can be used in both landscape and portrait versions? Not trying to sneak ‘the online meeting coop’ back in, it’s just part of the jpg I’m using!

I’m still not convinced we should stick to Arial as the font - anything else would be preferable imho! . . [eg] the ‘phosphate’ font

Agreed. I’m OK with Phosphate as a font. But it works best in upper case, and here I’m advocating lower case. Also, it’s not a fixed-width typeface.

Finally: I wonder what the graphic element of the logo would look like, if the camera were entirely within the inner circle, rather than overlapping the two? Leads to a larger inner circle, and more centre-colour. Not a problem, I feel.

good progress here. I’d favor also the “meet.coop” with the logo, in landscape it works very well. No idea yet how to make it perfect in portrait. BTW i’d prefer “coop” and not “co-op”. I’m aware that British English has a preference for the “-” in between, but it seems that the rest of the world is happy without the “-”, and not to mention that our Top Level Domain name ends in “.coop” really :slight_smile:

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imho this one rocks!
Screenshot from 2021-11-25 12-30-52

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Maybe just one tweak? Reduce the size of the font a tad. Rather than the x-height aligning with the camera lens, maybe align the ascender-height instead. Makes the text a little less dominant, the logo a little more prominent?

This linear rather than block format for the text does make a straightforward portrait-format version unlikely? But we can live with landscape-only? I’m ready to go with this @osb @melissamcnab

good feedback - thanks
new versions with slightly smaller font, showing options for coloured & black backgrounds
meet-coop-logo-6

and an experiment to see if I can make it work in portrait too, which I think would be useful

meet-coop-logo-6-port

notice that in this version the dot is a circle not a square, because the square jars a bit… and the text is slightly smaller to match the width of the logo mark…

Which makes me think we should do the same with the dot and stick to the same sizing for the landscape version… giving us this:

meet-coop-logo-6b

What say you!?

x

@operational_members PING! What do you think?
(didn’t know I could ping all like that… thanks @3wc - I promise to only do so sparingly :wink: )

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looking good to me now :+1:

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looking good to me, with the dot indeed, in all 6 situations :ok_hand:

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Delayed joining in, but I like the overall direction!

in the vertically stacked logo/wordmark — I don’t love the dot in the middle, it just feels distracting, so I might suggest that in the vertically stacked case that you still keep the “meet.coop” on one line, and make the font smaller.

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good to see the logo now on our website! Thanks @osb and @melissamcnab !
meet.coop_renewed_homepagefeb_2022

if this is the definitive logo, can you (@osb ?) store the final versions in the product/coms folder structure? Then I/we can maybe apply the new logo to our twitter account, existing presentations about meet.coop, a default presentation slide and what not. And then make a curated wiki page here in the forum where people can access these outreach materials. I am happy to help with that.

Yeah :slight_smile: nice work swapping it out for the sharper svg version @melissamcnab
We should probably do at least 2 versions, to sit on different light / dark backgrounds, and in different formats… I’m happy to do that unless you’d like to Mel?

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Thanks @wouter and @osb - everywhere that has meet.coop is now also lowercase, logo is in the footer - and I’ve done some theme overrides to get the font to stop appearing bold.

I’m happy to sort the logo out today @osb - just with me changing the font out to Inter and moving the letters around since you sent me the file :slight_smile:

When I think of the word ‘meet,’ I envision a friendly and inclusive atmosphere, so maybe warm and inviting colors like blue and yellow could work well for the logo. But ultimately, it depends on the vibe you want to convey. Feel free to experiment with different color schemes and see what resonates with your target audience.